Measure Everything – Orientation toward Results. Results mean ending in a particular way. Once you define your goals—the outcomes you want to achieve—and how you want things to end, you can take ownership to create your desired outcomes. You can create the results. It is now a matter of implementing the behaviors that will drive those results.  When you don’t get the results you want, you fall back on persistence, ownership, focus, and discipline, and know that you have the skills, the drive, the desire, the knowledge, and the road map that will take you where you want to go. Results are simply a way of measuring your success. You either get the job done, or you don’t. If you don’t, because of your ownership, you go back and try something different. No excuses. No remorse. Only results. You understand that there is no trying; only doing.