How to Create Negative Buzz

Earlier in the week I wrote an open letter to The Akron Beacon Journal (ABJ)

In essence it said, I am writing an open letter because nothing has changed after four phone calls over the last six months. The ABJ thinks they are doing me a favor by dropping off unsolicited newspapers in my driveway, street, sidewalk (and wherever the paper lands). It is wrapped in bright oranges plastic and you can see it up and down the street (after the snow melts); sometimes for weeks on end.

Less than a day after writing this post I received a call from the ABJ saying I would not receive any more papers. I modified my original BLOG post to reflect that piece of news.

The next day I received another newspaper. Can you believe it?

I was speaking with another blogger and he mentioned he was having the same problem the ABJ. He lives in Eastern Summit County so I now know it is not localized to West Akron.

Can you imagine how many people the ABJ is alienating; the silent majority who just pick up the trash that is left on the side walk?

One local newspaper started to do the same thing the ABJ was doing. All I did was send the editor an email asking they remove me from their delivery. This delivery practice stopped immediately. Why can not the ABJ understand this simple practice?

The good news it is a great example of creating negative buzz for your company.

Sincerely,

Ron Finklestein