ABCs of Sales – Planning for Success Through Action
In the ABCs of sales A stands for action.
Success starts with understanding what outcome you want and asking the right questions.
The action step simply means that you define what action you want your prospect to take as a result of meeting with you.
Another way of thinking about [...]

Sales Made Easy (or the ABC… of Sales)
As a business coach and consultant I am surprised by the number of business owners who have responsibility for sales but don’t have a clearly defined sales process.
My next several blog posts will describe what I teach my clients and members of my business mastery advisory boards.
There is [...]

Electronic Newsletters – Building a Personal Marketing Database
By Dr. Tony Alessandra
Having a free newsletter or eZine is an essential marketing tool for any business, individual, or organization. Upon first consideration, it may seem like a third-rate marketing ploy, or not worth the hassle to maintain. However, when you create a newsletter, you not only [...]

Are banks finally getting it?
A client of mine is very happy with the new program his bank is offering.
It is a free program for the employer to offer their employees. There is no cost involved for the company to offer this program to their employees. Some of the benefits are free checks for the life of the [...]

I don’t, as a rule, discuss the product I use. But I found one that I want to share with you.
I received a call from Norman Hallett, the developers of EntrepreneurMind about this product and he asked if he could send me an evaluation copy. I checked things out and told him I would use [...]

How Do You Make People Accountable?
Accountability exists when all employees at every level can be counted on to do what they have agreed to do with no surprises.  Unfortunately, you cannot make someone accountable, at least in the sense of willingly committing to do what is asked without threat, coercion, intimidation, etc.
Real accountability is voluntary.  [...]

I wrote a book along with Scott Zimmerman and Dr. Tony Alessandra called The Platinum Rule for Small Business Mastery. To learn more check out my web site called http://www.celebrating-success.com.
The Platinum Rule teaches us to treat others the way they want to be treated. This is especially important in business (sales, marketing, employees, etc). My [...]