You have often heard it said that knowledge is power. I do not agree. I think this needs to be restated: Knowledge is power – only if you take action.
Let me explain.
I cannot tell you how much knowledge is already captured within the walls of corporate America.
Wait! Before I go on let me define what [...]

I recently heard Ben McConnell give a talk about his new book Citizen Marketers. It is a good book about the one percent of the people who create web sites, videos, etc about a specific product or service (both good and bad), many time without being paid. Many times these web sites are referred to as [...]

I had several questions recently about how I started my business, my background, etc.
Tim Zaun took these question and crafted an article.
It is more than you wanted to know but for those who are interested – click on the link below.
http://coolcleveland.com/index.php?n=Main.InterviewWithRonFinklestein

This is part four, the final part in my series about regional protectionism.
Forth, for some reason and I do not know if this is true in other cities, but no one who lives in NEO is an expert. It is almost like if you are not from out of the region you are not an [...]

In the previous article I discussed how risk adverse NEO is. In this article I would like to comment on the changes that are happening and how we need to do more faster.
Second, the city of Cleveland implemented busing to help integrate the city. A noble but badly thought through idea. Who wants their kids [...]

I do advisory board for small businesses to help them get objective feedback. I found this article by Kevin Hogan who explains why this is important.
Zig Ziglar said to not be a SNIOP. That means not be susceptible
to the Negative Influence of Other People. Zig is right.
But I don’t want you to be a SOOP [...]

In part 1 of this series I discuss some of the questions I heard when I speak in NEO. In this article I talk a bit about what might be causing our need for regional protectionism.
In January 2003, the Plain Dealer ran a headline the said 200K manufacturing jobs lost. NEO has been hit hard [...]

I received a newsletter from Bob Proctor that contained this story. I thought I would share it.
Dr. Jay Dishman, who wrote an excellent article about habit in his monthly newsletter dated February 1985. I have shared Dr. Dishman’s article with thousands of people around the world. Today I want to share it with you.
“Recently I visited [...]

No one can accuse me of not being a big fan of Northeast Ohio (NEO) and Northeast Ohio businesses. I have a marketing book called 49 Marketing Secrets (THAT WORKS) to Grow Sales and it features 14 NEO companies (as well as other from all around the country) and what they do to grow their [...]