I picked up Ron McDaniel’s book Buzzoodle Buzz Marketing – 57 Word of Mouth Marketing Challenges with great interest. I am interested in this because I am putting the final touches on a marketing book for small companies that will be available the first quarter of 2007 and I wanted to learn more about buzz [...]

I just finished reading Lightning in a Bottle by Minter & Reid. The book is about how to create proven systems to create new ideas and products that work.
I was interested in this topic because I am a Certified Knowledge Manager and as a Certified Knowledge Manager we deal how to introduce an innovation into [...]

Not Very Comforting
I provide this book review because as business owners we need to be objective and accurate in our assessments. Our assessments are what lead us to our decisions. As you read this review you will begin to understand why business owners need to surround themselves with an advisory board. This advisory board [...]