In marketing there are only six questions all prospects want answers to before they buy from you. Every marketing strategy, tactic or campaign you create needs to answer these six questions. 1.  What Do You Do? When I ask this question I always get the same answers: I am a financial planner. I am a [...]

Measure Everything – Orientation toward Results. Results mean ending in a particular way. Once you define your goals—the outcomes you want to achieve—and how you want things to end, you can take ownership to create your desired outcomes. You can create the results. It is now a matter of implementing the behaviors that will drive [...]