In marketing there are only six questions all prospects want answers to before they buy from you. Every marketing strategy, tactic or campaign you create needs to answer these six questions.

1.  What Do You Do? When I ask this question I always get the same answers: I am a financial planner. I am [...]

A good friend of mine who I am proud to know (Eric Allen) is involved in a networking marketing opportunity. He does not discuss the opportunity or attempt to sell you on network marketing but he asks you to take ownership for your situation and know you can change. Ownership is principle number 2 in [...]

I run several Business Mastery Advisory Boards (learn more at www.rpfgroupinc.com) that are designed to drive the nine behaviors all successful people implement. These behaviors are documented in the book Nine Principles for Inspired Action: A New & Targeted Perspective (available on amazon.com).
Many business owner do not know what needs done but not how to [...]

Become Selfishness – Get Clear on What is Important  When I say successful companies are selfish, I am not referring to the childish behavior of everything is “mine, mine, mine.” I am referring to a mature selfishness that allows them to make decisions based on the outcomes they want to experience.
 
Being selfish asks, “How [...]

The Power of Selfishness (Intelligent Self-Interest)
 
“The test of first-rate intelligence is the ability to hold two opposing ideas in mind at the same time, and still maintain the ability to function.”
–F. Scott Fitzgerald
 
We are going to discuss some ideas that, at first glance, appear to oppose each other: selfishness as intelligent. The foundation for success [...]