Having a book published is the new business card.

Having an MBA after your name used to open many doors but there are some many people with MBAs that it does not have the same allure it had just 15 years ago. Many people are looking for other ways to differentiate themselves from their competition; not just consultants but business owners as well.

Then came the self published book. Any one with a few dollars could get a book published. If you had little money you could sell it on the web as an e-book. Now everyone is self published. Being self published has lost much of its luster.

Now the latest push is to have a reputable publisher publish your book. Having been through the both the self published route and the publisher route, I can tell you it is less expensive and more credible to have a publisher publish your book.

If you have a business book you want published and you are not sure where to start, send me an email and I will share with you what I know (info@yourbusinesscoach.net)

What I found is that until you have strong name recognition it is hard to make much on book royalties – you need a strong marketing push and most of my revenue form the book has come from selling the book myself at seminars and workshops. I now understand that I have more than made up for the cost of publishing by the consulting and speaking opportunities that are available to me by being published through a reputable New York publishing house.

I once did a pod cast based on the contents in my book (http://www.smallbiztrends.com/2005/03/14-ways-to-successful-company.html). One gentleman downloaded and converted the pod cast so it could be listened to while driving. It was then given to the founder of the company for him to listen to and they hired me to help them do a marketing strategy. This one engagement paid for the publishing cost of the book.

The speaking opportunities I have created also have resulted in business. When you have a book published others want to hear what you have to say. It is great way to get your name out.

Once I was speaking at a chamber and one individual heard me speak about Celebrating Success! Fourteen Ways to a Successful Company. Later that day he called me and said “I want to hire you.” Getting published has its rewards.

If you have a business book you want published and you are not sure where to start, send me an email and I will share with you what I know (info@yourbusinesscoach.net)

Sincerely,

Ron Finklestein
Small Business Success Expert
info@yourbusinesscoach.net